Brands
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Union Bank : How Long Will This Dinosaur Wait In The Theater?
For decades Union Bank was Nigeria’s banking crown jewel. It had what no startup could buy overnight: size, history, trust,…
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FROM FORESIGHT TO FIRST PLACE: HOW ZENITH BANK TURNED VISION INTO MARKET LEADERSHIP
Having a vision of the future is common in Nigerian banking. Turning that vision into market leadership is rare. The…
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PROVIDUS-UNITY: BIG ON PAPER, BUT WHERE IS THE ENGINE?
Why Capital And Combination Cannot Fix What Unity Lost — And What The New Bank Must Build The companies that…
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ACCESS HOLDINGS: LEADING WITH FORESIGHT, OR JUST MOVING FIRST?
In the last few years Nigerian banking has stopped being about who has the biggest branch network in Lagos and…
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THE POWER OF CORE COMPETENCE AND INDUSTRY LEADERSHIP: WHY ACCESS HOLDINGS IS STILL CHASING IN THE TIER-1 RACE
Long before any profit shows up on a balance sheet, banks win or lose on the strength of what they…
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CORE COMPETENCE: THE INVISIBLE BATTLEGROUND FOR TOMORROW’S MARKET LEADERS
The companies that define the next decade will not be the ones with the best product this year. They will…
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FIRST HOLDCO : HOW A 130-YEAR BANNER BRAND SECURED THE FUTURE
To lead for 130 years in a market as volatile as Nigeria’s, a bank needs more than capital, branches, and…
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STANBIC IBTC AND THE POWER OF THE BANNER BRAND: HOW PREEMPTION SECURED THE FUTURE
To lead in Nigerian financial services for more than 30 years, across banking, stockbroking, asset management, pension administration, and insurance,…
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GTCO : HOW A BANNER BRAND SECURED THE FUTURE
To lead Nigerian banking for more than three decades and to credibly step into the holding company era, GTCO needed…
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ZENITH BANK : THE POWER OF THE BANNER BRAND
To win globally, companies need more than good products and distribution. They need customer predisposition — a pre-existing willingness to…
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