Brands
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Fizzy Loyalty:The Epic Battle Between Coke and Pepsi.
The battle between Coca-Cola and Pepsi is a complex and multifaceted one, with both brands employing innovative marketing strategies to…
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Zenith Bank Brand At 35 : A Masterclass in Financial Brilliance
In the world of finance, few brands have managed to establish themselves as leaders in their field, but Zenith Bank…
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Guinness Stout: A Brew of Distinction
More than just a beer, Guinness Stout is widely acknowledged as an international beer of class and character. With a…
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Bournvita: The Ultimate Malted Drink Experience
For generations, families have come back to Bournvita time and time again, drawn by its irresistible taste and nourishing benefits…
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Raise Your Glass to Excellence: The Unmatched Quality of Gulder Beer.
Imagine a beer that’s more than just a drink – it’s a statement of class and character. A beer that’s…
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Digital Transformation in Banking: A Case Study of Zenith Bank
The banking industry is undergoing a significant transformation, driven by technological advancements and changing customer expectations. One bank that has…
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Access Bank’s Business Model: A Recipe for Vulnerability?
Access Bank’s impressive gross earnings of ₦1.38 trillion may seem like a testament to its success, but a closer look…
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Guinness Nigeria’s Dramatic Turnaround: From Losses to Profits in Just One Year
In a stunning reversal of fortunes, Guinness Nigeria has posted a remarkable net profit of N16.2 billion for the financial…
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Q1,2025 : Unilever’s Strategic Approach to Sustaining Industry Leadership
Unilever, a leading company in Nigeria, has successfully sustained its industry leadership through a strategic approach that incorporates various key…
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The Battle for Supremacy in Nigeria’s Toothpaste Market
In the fiercely competitive landscape of Nigeria’s toothpaste market, brands are locked in a relentless battle for market leadership. With…
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