First Bank of Nigeria Limited, Nigeria’s premier and leading financial services provider, has been awarded the 2021 ‘’Retail Banking CEO of the Year Nigeria’’, ‘’Most innovative Retail Banking App Nigeria’’ and ‘’Best CSR Bank Nigeria’’ awards by Global Banking and Finance magazine.
The respective awards conferred on the Bank are in recognition of the indelible roles it plays in deepening financial inclusion in the country; advancing the digital banking eco-system as well as impacting people in its host communities with technology to make learning available to individuals of all ages, amongst many others.
The Global Banking and Finance Awards reflect the innovation, achievement, strategy, progressive and inspirational changes taking place within the Global Financial community. The awards were created to recognize companies of all sizes which are prominent areas of expertise and excellence within the financial world.
With its over 750 branches and 100,000 Firstmonie Agent banking network spread across the nook and cranny of the country, FirstBank’s robust retail banking framework has been at the forefront of bridging the financial exclusion gap, thereby empowering Nigerians to carry out their financial and business-driven activities in contributing to national growth and development.
Also, in order to put customers ahead in enjoying state of the art digital banking services, the Bank’s industry-leading banking application, Firstmobile, is configured with modern banking functionalities which are regularly upgraded and designed with self-service features to ease the navigation capability and proficiency of customers to carry out their respective transactions with no hassles.
The smart banking application is also embedded with a card protection service for customers to enable and disable cards on channels, account switch off as well as second-factor authentication and device registration. With the upgraded FirstMobile, customers can remotely initiate the request for a new debit card as well as the replacement of a lost or damaged one.
Woven into the fabric of society for over 127 years, overcoming challenges and remaining a dominant player in Nigeria’s financial services landscape, FirstBank has been partnering and supporting various sustainable activities towards the continued growth of its host communities and the nation at large.
As a responsible corporate organisation committed to supporting all its stakeholders in the most sustainable manner possible, the bank partnered with various state governments through the private sector-led Coalition Against COVID-19 (CACOVID) intervention to promote the readiness and efficiency of health care professionals and other compatriots at the forefront of fighting the pandemic.
The Bank also forged a formidable partnership with the Lagos State government, Robert & John, IBM and Curious Learning amongst others to promote e-learning of school children that were affected by lockdown at the height of the pandemic. The initiative is still enjoyed by thousands of individuals, irrespective of age.
Dr. Adesola Adeduntan, the CEO of FirstBank commenting on the awards said ‘’we are proud to be recognized with these awards, which speak to the investments we have made over the past years in bolstering our electronic platforms for our customers; enhancing financial inclusion through agent banking as well as empowering our communities in the education space especially by bridging the digital divide through e-learning initiative.
These awards are dedicated to all our customers, as the trust they reposed in us being their bank of first choice in meeting their business and financial needs has been instrumental to the success we have achieved in our existence of over 127 years. We remain committed to putting You, our customers First as we contribute to the growth and development of our host communities” he concluded.
First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for over 127 years.
With over 750 business locations and over 100,000 Banking Agents spread across 99% of the 774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and corporate financial services to serve its over 30 million customers. The Bank has international presence through its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank in the Republic of Congo, Ghana, The Gambia, Guinea, Sierra-Leone and Senegal, as well as a Representative Office in Beijing.
The Bank has been handy at promoting digital payment in the country and has issued over 10million cards, the first bank to achieve such a milestone in the country. FirstBank’s cashless transaction drive extends to having more than 10million people on its USSD Quick Banking service through the nationally renowned *894# Banking code and over 4.5 million people on FirstMobile platform.
Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors wishing to explore the vast business opportunities that are available in Nigeria, an internationally competitive world-class brand and a credible financial partner.
FirstBank has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 – 2016) by the globally renowned “The Banker Magazine” of the Financial Times Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017) by the Asian Banker International Excellence in Retail Financial Services Awards and “Best Bank in Nigeria” by Global Finance for 15 years. Our brand purpose is always to put customers, partners and stakeholders at the heart of our business, even as we standardise customer experience and excellence in financial solutions across sub-Saharan Africa, in consonance with our brand vision “To be the partner of the first choice in building your future”.
Our brand promise is always to deliver the ultimate “gold standard” of value and excellence. This commitment is anchored on our inherent values of passion, partnership and people, to position You First in every respect.
Group Head, Marketing & Corporate Communications