Champion Breweries Plc Announces Acquisition of Bullet Brand Assets
Champion Breweries Plc, a subsidiary of ENJOYCORP, announced it has agreed to acquire the brand assets and intellectual property rights of the Bullet range of ready-to-drink (RTD) alcoholic and energy beverages from Sun Mark International Limited (Sun Mark).
The transaction is structured as an asset carve-out, with the assets to be held in a newly incorporated company in the Netherlands. Post-acquisition, Champion Breweries Plc will have a majority interest in the new business, while Vinar N.V., a Belgian entity and the majority shareholder of Sun Mark, will hold a minority stake.
Bullet is currently present in over 14 African markets, including Nigeria, Cameroon, Ghana, the Ivory Coast, the DRC, and Tanzania. The Bullet Black RTD is currently the leading RTD Brand in Nigeria, while the Bullet Blue energy drink ranks amongst the top six brands.
Nigeria Made-in-Nigeria products and services
The transaction is subject to the receipt of the necessary regulatory approvals, including from the Federal Competition and Consumer Protection Commission (FCCPC).
Following completion of the acquisition, Champion Breweries Plc will consolidate the financial performance of Bullet’s assets into its reporting, reflecting both immediate benefits (e.g. FX earnings, distributor leverage) and long-term cost synergies through integrated supply chain, portfolio expansion, operational integration, product development and enhanced market presence.
